Both elements of this bomber jacket are a nod to all the eras of Wisconsin athletics Badgers fans have known and loved for generations. Commercial artist Art Evans created this familiar version of Bucky Badger in 1940; he received a slight design makeover in 2003. The combination of Bucky in front of the bold, serif Wisconsin “W” was the primary school logo from 1948-1956. To nod to Badgers past, you’ll find this “Badgers” baseball script on the baseball team's 1989 media guide.